Wednesday, 22 May 2013

Prosciutto Crudo di Pecora (air dried mutton)

The demise of Artisanal produced products - i.e. along with Europe's finest products like goat's cheese where the farmer produces on average 100kg per annum - is the way of the EU. It might be one of the best cheeses in the world but because of current regulatory requirements its quality suffers because the producer cannot make it profitable. We MUST look at the VALUE of these products. 

Calculating product value is like calculating a carbon footprint - i.e take a damp finger, stick it in the air and let us see which way the wind's blowing...;-)

The value of an absolutely amazing product is rarely perceived by a nannying system that has no hope of calculating the immense pleasure and conviviality that the product could give to an individual consumer. The fact is this product is produced from the ground, where no other product could be produced, so the environmental impact/ carbon footprint/ wet finger in the air cannot be defined or calculated.

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