Review of The PigIdea

The day was filled with lunch time workers quizzically asking questions such as “what the hell we were doing in the middle of Trafalgar square giving away food?”. Fair question I reckon, but there was on the whole, a massively positive response to the Big idea that is the PigIdea. The winter sun mostly shone through too, and as a good Cumbrian, have to say it’s good to see the sun now and then, especially the winter sun.

As a Hambassador for The PigIdea and with a name like Farmer Sharp, I was contacted by BPEX’s PR company Wild card, who asked if we could meet at the Trafalgar square pig feast. 

Our conversation was a frank and open exchange on all the possible ramifications for the pig industry as a whole but maybe I’m guessing, with a focus on the bigger end of that industry. The conversation covered their worries that this Idea could be a threat in view of the alleged Heddon- on- the- Wall swill derived foot and mouth disaster. As a person who saw my cousin get all their livestock culled this is the last thing I would want to risk happening again. 

We all have a duty to look at the fact that approximately 15 million tons of food waste every year (a conservative estimate) is currently being thrown away, and even if we only got a few percent of this food waste into feeding pigs it will be a massive start. Not to rush at it like a bull at a gate but careful thoughtful resolution of the problems is required to make it as risk free as it can be.

There is also the farming conversation of yield and food conversion rates etc. I personally am not an advocate for feeding pigs on swill alone, but for feeding them a balanced diet with a percentage of swill which can mean that a good and not massively fat carcass will be produced. The nutritional  knowledge is already there to sort this issue out, and maybe with swill feeding there might also come an improvement of the pig producers margins, as they are generally slim at the moment. 

The other great asset to swill feeding is that quite often swill fed pigs reared in the right way can be massively better eating and that is a win win situation - in japan, swill fed pigs achieve quite a premium because of the better eating qualities such as fat marbling and more depth of flavour.